Great news for the Summer!
A record number of international tourists (71.8 million) are expected to visit the U.S. this year, spending over $100 billion on tourism-related goods and services. A good chunk of that money will be spent in restaurants on meals, and restaurant owners and managers who have taken measures to ensure that they are easily found by those tourists will be the beneficiaries of the influx.
A Significant Portion of Restaurant Income Is from Tourist Dollars
Of course, international tourists aren’t the only tourist dollars restaurants should be concerned about. Approximately one out of every four industry sales dollars comes from both international and domestic tourism, underscoring the importance of local and national marketing efforts. Previous research shows that quickservice and tableservice, in particular, attract a significant portion of visitors. Up to 20% of quickservice and 30% of tableservice sales are from travelers and tourists!
Despite the significance of these numbers, many…
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