3 Best Practices for Restaurant Menu Expansion

Great read!

Jim Balis' Blog

When it comes to expanding a restaurant’s menu, there are several important considerations to be taken into account. You need to know when to follow trends and when to ignore them, which new items will make the most bang for your buck and which will allow your restaurant to blossom into an ever more successful venture. Poorly thought out choices can have long-term business consequences. Here are a few guidelines to keep in mind when expanding your restaurant’s menu.

Be Discerning About the Menu Trends You Follow

Menu trends come and go on a regular basis, and not all are going to be a good fit for your brand. Choosing which are and which are not is a matter of assessing how well the trend fits with your overall brand image and appeals to your target demographic. If it fits with your overall brand strategy and is feasible to…

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